News & Views
UFABRIK announces unique working relationship with CarbonQuota to set new sustainability benchmark
UFABRIK, the market leading manufacturer of premium digital display textiles, has announced its progressive engagement with CarbonQuota, the leading specialist carbon technology and consulting business in packaging, print, media and logistics, to validate its product portfolio through a comprehensive Life Cycle Assessment (LCA) programme.
Recognising the growing demand for independent verified transparency, UFABRIK’s collaboration with CarbonQuota will ensure that every scientific claim is backed by audited and certified data. By implementing rigorous LCAs, UFABRIK seeks to remove ambiguity from the market providing its customers and brands with clear independent environmental information for all textiles within its range.
“We really want to cut through the ambiguity surrounding sustainability in the wide format digital printing industry,” said Robin East, Group Chief Commercial Officer at UFABRIK. “We don’t want to follow senseless standards that have created a disingenuous trend of product positioning, now so commonly used in greenwashing…”
“…We’re looking to redefine honest and credible certification within our industry. Our relationship with CarbonQuota ensures that our sustainability strategy is rooted in science, with a measured and accurate carbon footprint, identifying opportunity for further improvement.”
Robin East
Group CCO, UFABRIK
By embarking on this journey, UFABRIK will demonstrate transparency and measurable progress. Leading by example, it will set a precedent for how environmental claims should be made and verified.
Dominic Harris, co-founder at CarbonQuota said, “UFABRIK’s forward-thinking commitment to a full lifecycle strategy represents a major step forward. It is a serious, science-led approach that we are proud to support.”
UFABRIK’s intention to integrate LCA strengthens its leadership position where sustainability claims are credible and proven. It also offers significant value to customers – helping them to meet their own regulatory and sustainability targets with assuredness and confidence.
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