Packaging industry trends revealed

The packaging industry continues to evolve at a pace that makes it challenging to keep up. It is against this backdrop that, our valued Partner, Esko, have released their latest packaging trends report, including the results of an industry survey.

The Esko Packaging Trends 2025 report highlights key industry trends that will shape packaging in 2025, emphasising sustainability, cybersecurity, artificial intelligence, automation, and digitalisation.

80% of packaging professional surveyed consider sustainability crucial

Admittedly we have a vested interest but it is extremely encouraging to see that sustainability remains a dominant focus, with 80% of surveyed professionals considering it crucial. Consumer demand, regulatory changes, such as CSRD, PPWR), and cost considerations are driving companies toward more sustainable packaging solutions. Advancements in material science, such as bio-based and recyclable substrates, are set to revolutionize the industry.

Cybersecurity is becoming an executive priority as cloud-based infrastructure expands. The report underscores the importance of data protection, regulatory compliance, and employee training to mitigate cyber risks. Strategies like encryption, risk assessments, and automation are vital to safeguarding sensitive packaging data.

73% of respondents identifying AI, automation, and machine learning as having the biggest industry impact

Artificial intelligence (AI) is rapidly transforming packaging, with 73% of respondents identifying AI, automation, and machine learning as having the biggest industry impact. AI is enhancing packaging design, defect detection, workflow optimization, and remote press approvals, making processes more efficient and cost-effective.

Automation and digitalisation are essential for future-proofing packaging operations. Standardization, workflow automation, and cloud-based tools improve efficiency, reduce costs, and streamline production. While challenges such as high implementation costs exist, gradual adoption and training will drive long-term industry success.

2025 will see a convergence of sustainability, digital transformation, and security, shaping a more efficient, resilient, and innovative packaging industry.

Have questions about sustainability in Packaging – we’d be happy to help – please get in touch.

Success will depend on finding practical solutions that work for printers, satisfy client performance requirements, and genuinely address environmental concerns without creating new problems elsewhere in the supply chain.
Nathan Tiller

Co-founder, CarbonQuota

The Path Forward

As regulations evolve and consumer awareness grows, the printing industry’s navigation of the PVC challenge continues to drive research into materials that could potentially deliver both performance and reduced environmental impact. The companies that successfully balance these competing demands while maintaining supply chain transparency and avoiding unsubstantiated claims will likely be better positioned in an increasingly scrutinised marketplace.

The industry faces ongoing challenges in developing materials that match PVC’s performance while addressing environmental concerns. Progress requires honest assessment of trade-offs, transparent communication about material properties and impacts, and continued investment in research and development. Success will depend on finding practical solutions that work for printers, satisfy client performance requirements, and genuinely address environmental concerns without creating new problems elsewhere in the supply chain.

Not sure where to start?  Get in touch to discuss how we can help.

Recommended reads:

ArticlesIndustry TrendsSustainability

Navigating the PVC Paradox: Performance vs. Sustainability in Print Materials

The printing industry finds itself caught in a complex balancing act. PVC remains the gold standard for sign and display, delivering unmatched durability and colour vibrancy that clients demand. Yet mounting environmental pressure has transformed this reliable standard-bearer into the industry's most scrutinised material, forcing manufacturers and printers to navigate increasingly complex waters between performance expectations and sustainability concerns.

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