How to Master Carbon Conversations in the Print and Packaging Industry

Become part of the conversation

Addressing the carbon footprint of the print and packaging industry is no longer a choice; it’s an absolute necessity. The days when using certified materials was sufficient to stand out are long gone. Now, clients are seeking greater transparency and demanding carbon accountability. 

In this blog we dive into the unique challenges and opportunities that printing and packaging businesses face in the intricate world of carbon accounting. We’ll address critical questions and seek practical solutions that enable you to confidently join the carbon conversation.  

Why carbon matters

Carbon has become one of the most pressing concerns for our world. In September 2023 the Stockholm Resilience Centre warned that we have now crossed dangerous climate change thresholds. Carbon has firmly cemented its place in everyday discussions – from world and government legislation to company boardrooms, cascading down to the daily interactions you have with your clients. 

As climate change intensifies, consumers, brands, and governments are increasingly looking to businesses to take action. It’s crucial to grasp not only topline environmental necessities but also to be honest about your impact on the environment in order to safeguard your place in the industry.

Success will depend on finding practical solutions that work for printers, satisfy client performance requirements, and genuinely address environmental concerns without creating new problems elsewhere in the supply chain.
Nathan Tiller

Co-founder, CarbonQuota

The Path Forward

As regulations evolve and consumer awareness grows, the printing industry’s navigation of the PVC challenge continues to drive research into materials that could potentially deliver both performance and reduced environmental impact. The companies that successfully balance these competing demands while maintaining supply chain transparency and avoiding unsubstantiated claims will likely be better positioned in an increasingly scrutinised marketplace.

The industry faces ongoing challenges in developing materials that match PVC’s performance while addressing environmental concerns. Progress requires honest assessment of trade-offs, transparent communication about material properties and impacts, and continued investment in research and development. Success will depend on finding practical solutions that work for printers, satisfy client performance requirements, and genuinely address environmental concerns without creating new problems elsewhere in the supply chain.

Not sure where to start?  Get in touch to discuss how we can help.

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Navigating the PVC Paradox: Performance vs. Sustainability in Print Materials

The printing industry finds itself caught in a complex balancing act. PVC remains the gold standard for sign and display, delivering unmatched durability and colour vibrancy that clients demand. Yet mounting environmental pressure has transformed this reliable standard-bearer into the industry's most scrutinised material, forcing manufacturers and printers to navigate increasingly complex waters between performance expectations and sustainability concerns.

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