The Challenge
Bakergoodchild had been looking closely at sustainability for several years. Like many growing print and communications businesses, the company wanted to understand how it could improve, reduce its environmental impact and respond more confidently to changing customer expectations.
The need became more pressing as larger customers began asking suppliers to demonstrate credible sustainability plans, clear reporting and meaningful progress on emissions reduction. One pharmaceutical customer, onboarded within the last 12 to 18 months, was particularly focused on ensuring its key suppliers had science-based targets and could evidence reductions through reporting.
For bakergoodchild, the challenge was not a lack of ambition. It was knowing where to start.
As an SME, the business did not have the internal specialist knowledge to identify which data needed to be captured, how to capture it, how to report on it, or how to turn that information into a practical three-to-five-year reduction plan. The team needed a clear, structured approach that would help them move beyond broad sustainability intent and towards tangible, measurable action.
CarbonQuota has given us the platform to understand what data we need, what the findings show and what objectives we can implement to reduce our emissions over time.
Building the right foundation
CarbonQuota worked with bakergoodchild to provide the structure, guidance and technical expertise needed to make carbon reporting more manageable and meaningful.
The first step was to help the team understand what data was required and how it should be provided. From there, CarbonQuota produced the initial findings and first report, giving Baker Goodchild a clearer view of its emissions position and the areas where improvement could be prioritised.
This foundation has helped the business move from uncertainty to action. Rather than trying to solve everything at once, bakergoodchild can now work from a realistic roadmap, with practical objectives that can be phased over time.
That roadmap matters because it gives the business something credible to share with customers. It supports more positive conversations about sustainability, backed by evidence, targets and a clear direction of travel.
CarbonQuota has given us the platform to understand what data we need, what the findings show and what objectives we can implement to reduce our emissions over time.
A practical roadmap for reduction
For bakergoodchild, the value of working with CarbonQuota is not only in the carbon reporting itself, but in the ability to turn that reporting into a usable plan.
CarbonQuota has helped the business identify key objectives it can implement over time, creating a clearer pathway for reducing emissions across a three-to-five-year period. This gives Bakergoodchild the ability to set realistic goals, show progress and demonstrate to customers that sustainability is being managed in a structured and credible way.
The approach has also helped bring sustainability into more practical internal conversations. One early objective identified through the planning process is the introduction of EV charging units, creating potential benefits for employees as well as supporting the company’s wider emissions reduction activity.
One of the things that really attracted me to CarbonQuota was that this isn’t just a one-year project. It’s a partnership approach
Key Outcomes
Although the partnership is still in its early stages, bakergoodchild is already seeing clear value from the process.
- A more rigorous and credible carbon baseline
- 85% reduction in Scope 1 and 2 emissions from the 2019 baseline
- Greater confidence in carbon data for clients, stakeholders and internal teams
- Stronger evidence for ISO standards and EcoVadis submissions
- EcoVadis gold rating, placing Mail Metrics in the top 5%
- Reduced time spent on manual carbon calculations
- More internal resource focused on improvement and emissions reduction
- A simpler, more streamlined process through the CarbonQuota portal
- A stronger foundation for Mail Metrics’ net zero by 2040 target
A partnership approach
One of the things that stood out to bakergoodchild was CarbonQuota’s practical and supportive way of working.
Ian Stevenson, Operations Director at bakergoodchild, describes the process as easy, professional and guiding. The relationship has helped the business move from not knowing where to begin to having a clearer route forward, with support from a specialist team that understands how to translate carbon data into practical business action.
That partnership approach was a major reason Bakergoodchild chose to work with CarbonQuota. This was not seen as a one-year project, but as a longer-term relationship that could help the business improve over time, support customer engagement and contribute to growth.
Looking ahead
bakergoodchild sees carbon reporting and reduction as an increasingly important part of how it serves and retains customers.
With stronger data, clearer reporting and a practical roadmap in place, the business is better equipped to respond to customer expectations, demonstrate progress and make informed decisions about future improvement.
The next stage is about building on the initial report, continuing to identify opportunities for reduction and using CarbonQuota’s expertise to support both internal action and external customer conversations.
By working with CarbonQuota, bakergoodchild has a credible foundation for turning sustainability ambition into measurable progress.
I can see straight away that CarbonQuota’s approach will allow us to engage with our clients differently and support our growth as a business.
If your customers are asking for credible carbon data, CarbonQuota can help you turn complex sustainability requirements into clear reporting, practical actions and a measurable reduction roadmap.
Contact our team to find out how CarbonQuota can support your carbon reporting and reduction goals.