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Navigating the PVC Paradox: Performance vs. Sustainability in Print Materials

The printing industry finds itself caught in a complex balancing act. PVC remains the gold standard for sign and display, delivering unmatched durability and colour vibrancy that clients demand. Yet mounting environmental pressure has transformed this reliable standard-bearer into the industry's most scrutinised material, forcing manufacturers and printers to navigate increasingly complex waters between performance expectations and sustainability concerns.

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